Workers gain the appropriate education for that occupation, usually by earning a bachelor of arts or bachelor of fine arts degree. Work experience in art or design occupations develops an art director’s ability to visually communicate to a specific audience creatively and effectively. Many art directors start out in another art-related occupation, such as fine artists or photographers. EducationĪrt directors typically need a bachelor's degree in fine arts, a design subject, or a related field, such as communications technology. Depending on the industry, they may have worked as graphic designers, fine artists, editors, or photographers, or in another art or design occupation before becoming art directors. They hire and supervise a staff of assistant art directors or set designers to complete designs.Īrt directors need at least a bachelor’s degree in an art or design subject and previous work experience. In movie production, art directors collaborate with directors to determine what sets will be needed for the film and what style or look the sets should have. Often, this work includes publications for the Internet, so art directors oversee production of the websites used for publication. They also choose the cover art for books and periodicals. I n publishing, art directors typically oversee the page layout of catalogs, newspapers, or magazines. Art directors are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff, such as graphic designers. In advertising and public relations, art directors ensure that their clients’ desired message and image are conveyed to consumers. The following are some specifics of what art directors do in different industries: Sometimes they are responsible for developing budgets and timelines. Their work requires them to understand the design elements of projects, inspire other creative workers, and keep projects on budget and on time. They also work with producers and directors of theater, television, or movie productions to oversee set designs. The artists then create images, such as illustrations, graphics, photographs, or charts and graphs, or design stage and movie sets, according to the art director’s vision.Īrt directors work with art and design staffs in advertising agencies, public relations firms, or book, magazine, or newspaper publishing to create designs and layouts. For each project, they articulate their vision to artists. They determine the overall style in which a message is communicated visually to its audience.
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